Real Time Bidding shouldn’t be
a race to the bottom.
Southeast Asian brands are rapidly adopting automated media buying but publishers, individually, may not have the scale or resources to fully exploit the programmatic ecosystem. Using Data + Technology + the Human Touch, CtrlShift works with elite media owners to drive higher yields and, most important, boost effectiveness for advertisers.
How AMP can benefit you
and business reviews
with data & tech
Benefits of Selling with AMP
Ad networks and open marketplaces are pricing black holes. AMP gives control back to you, assuring that your quality inventory is valued fairly.
AMP publishers gain a larger share of the automated media buying ad spend.
Our dedicated regional team will actively evangelise and educate the market to drive your business success.
How is your inventory being sold out there?
We have identified five key success factors that apply for a publisher private martketplace deals to be successful
The AMP publisher partners gain the ability to conquer a larger share of market than they would have by promoting their inventory individually.
A strong demand generation team must be on the ground to enable this to happen.
By sharing data assets, publishers can create many different niche, highly valuable, audience segments.
To ensure that yield is maximised in response to market dynamics.
Floor prices must be determined in a independent way, to ensure that yield is maximised in response to market dynamics.